W𝑒 𝑒x𝑖s𝑡 𝑖n tℎe a𝑔e o𝑓 𝑡h𝑒 𝑑e𝑒p f𝑟i𝑒d m𝑒m𝑒

Where a trend is cycled into obsolescence at the speed of your wifi.

In this world, man is a social media animal — starving for attention, ravenous for engagement, hungry for likes…

FEED IS OUR REACTION.

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A COLLECTION OF DIGITAL CLOTHES FOR THE EVER-GROWING MASS OF DISCONTENT CREATORS.
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𝙁𝘌𝙀𝘋 is a collection of digital couture that moves at the speed of online culture.

Inspired by the internet, a new 𝙁𝘌𝙀𝘋 piece is created whenever an online phenomenon catches our eye.

As soon as a 𝙁𝘌𝙀𝘋 piece is released, DRAUP will digitally dress anyone who applies to wear it on a first come first served basis. All you have to do is SIGN UP

BUT…

The moment a new piece drops, the previous piece will be airdropped to one of our existing collectors. And from then on can no longer be publicly worn.

The first piece in the collection —𝘛𝐇𝐄 𝑭𝙀𝙀𝑫 𝘿𝑹𝙀𝘚𝙎 just dropped.

APPLY TO WEAR NOW!

DRAUP is a platform bringing code to couture, if you want to stay up to date with our latest digital fashion releases follow us on Instagram