Strolling through the streets of Velhella, you might catch a glimpse of a shining structure amongst the sun-scorched saloons and chrome-cast condos.
Renowned as the place where creators and collectors converge, this is no other than the DRAUP DISCORD a virtual yet visceral space, convening creatives.
#STOREFRONT
The store was designed by one of the most infamous architects in Velhella. Known affectionately to her friends as Mid, she takes inspiration from the likes of Zaha Hadid and Antoni Gaudi.
#BILLBOARD
Ironic as it sounds, in an age of information overload staying in the know isn’t always easy. Our billboard is here to help. Updated on a need-to-know basis it's the place to find information around drops, events and chances to jump the queue.
#WINDOW DRESSING
Shilling our style through collections and campaigns, our window dressings so subtly showcase our soul. DRAUP pieces are brought into the studio and shot by the vanguard of Velhalla’s visionaries, then plastered out front for your enjoyment.
#QUEUE
Unless you’re a SEAL holder, patience is the virtue to get inside the store.
Looking at the line winding around the block, it’s easy to be intimidated...
However, if you keep a close eye out for a #QUEUEJUMP channel appearing on Wednesdays, I might just let you hop the line.
#THROUGH THE DOORS
The purpose of the DRAUP DISCORD is to cluster creativity. So sections of our store have been built to do just that.
Whether you’re inspired by reading about fashion’s future, discussing it with friends or simply watching its creation — once you get #INSIDE we’ve got just the spot for you.
#EYEWEAR
The first Discord-driven glossy magazine, #EYEWEAR is a space to follow all that catches our eye.
From the best of our Lost i newsletter, to niche innovations scavenged from the internet — we endeavor to improve your vision of our digital future.
#CAFE
Come one, come all! Our cafe is the space to converse with curators, creators and collectors over a fly-tea latte. The first one’s on us!
#ALTELIER
Here you can peek BTS at our top secret process of collection creation.
Outlined in this mini-festo, our approach to code as the couture seeps into every part of our what we do; from sewing with screens to algorithms in our atelier.
#NOTICEBOARD
This is the place to get noticed.
If you have projects, podcasts or passions you want our world to see, simply drop them here to share with the group.
#MEMBERS ONLY…
Looking to the far side of the store you might catch a glimpse of a chrome-cast elevator, and even the occasional individual being escorted through…
This elevator leads to our top floor: a private section reserved for holders of our DRAUP SEAL.
Awarded to creators, curators and coders we admire, SEAL’s are received each month by those whose applications are inspiring.
And who am I? Excuse my manners! I’m the DRAUPFLY. I manage this store.
In case you have any questions, I’ll give you my card:
Don’t hesitate to reach out! I can’t wait to show you what’s in store…