W𝑒 𝑒x𝑖s𝑡 𝑖n tℎe a𝑔e o𝑓 𝑡h𝑒 𝑑e𝑒p f𝑟i𝑒d m𝑒m𝑒

It’s January, the month of new resolutions, meaning it’s time for you to clean up your act.

The African continent has become a dumping ground for the world's waste, particularly when it comes to fashion. With 65 million tonnes of used clothing sent to Ghana in 2019 alone, clothes that once traveled to be worn again are now so poorly made that they’re little more than landfill fodder.

\*In conversation with Lamia Priestley, DRAUP's head of artists, Patternbase discussed their process in creating the collection. Listen to the full conversation on our podcast. \*

Photoshop and Facetune are renowned for bringing the ‘perfect form’ to the masses, with 71% of social media users admitting to editing photos before posting them online.

Marking a digital fashion milestone, on July 25th 2023, DRAUP’s generative gown, Antheia, was sold at Christie’s in Gucci’s Future Frequencies: Explorations in Generative Art in Fashion sale. 

Last week we launched BUBBLES — the final piece in our collaboration with pioneering digital artist Nicolas Sassoon.

648 generative pieces co-created with digital artist Nicolas Sassoon are now available to collect on the DRAUP platform under the slogan ‘code is the couture’

Highlights from a conversation on the border between digital fashion and art.